Google Search Engine Optimization

Nearly half of all people today using a search engine to conduct their searches use Google as their search engine of choice. For this reason, earning a high ranking on Google can provide incredible traffic numbers for your companies main targeted keyword phrases. If you're wondering "How do I improve my rankings on Google?", you are not alone. A first page ranking on Google should be the goal of every business owner who has an online presence. Unfortunately, only 10 sites can be listed on the first page of Google for any given search (not counting pay per click advertising and Google local results). So how does Google determine what websites will be ranked in the top 10? Google, just like every other search engine, uses an algorithm, or formula, to determine rankings for any search that is performed. There are actually over 200 factors that Google uses in their ranking algorithm. The goal of the Google algorithm is to produce the most relevant results possible. High Rank Websites understands and applies Google search engine optimization techniques that work to improve your sites rankings on Google. Some of these techniques include search engine content writing, using keyword research tools, link popularity building, site structure improvements, HTML coding optimization, meta tag optimization and more.

The Google Search Engine Algorithm

The purpose of any search engine ranking algorithm is to produce the most relevant search results possible. Google owns the majority of the search market share because most people feel it produces the most relevant results of any search engine. These algorithms are constantly being improved by the search engines in order to increase relevance of searches. In the past, search engines like Google relied on meta tags to help them determine the search engine rankings. However, many webmasters abused these tags by stuffing them with large amounts of keywords in order to increase their websites' rankings. This was and still is considered search engine spam, which is basically the intent to deceive the search engines by using deceptive search engine optimization methods. Many webmasters, companies and search engine optimizers regularly employ spam techniques today in order to try and improve their rankings in Google. The more common methods of website spam abuse today are invisible text, JavaScript redirects (showing a website visitor one page and a search engine spider a completely different one, keyword stuffing the content, blog spam (leaving links to a website in blogs and forums) and CSS spam, which is used to control the display of web pages, in order to conceal messages in spam . Google is consistently improving and tweaking their algorithm in order to make these kinds of techniques much less effective than they used to be. The reason why Google rankings change on a regular basis is because of these tweaks and changes to their algorithm. Some of the factors that Google uses in their algorithm include:

• Inbound links
• Relevancy of inbound links
• Quality of inbound links
• Anchor text
• Text within your site
• Freshness of content
• Keyword density
• Keyword placement and location
• Outbound links from your site
• Title Tags
• Age of domain

Organic Google Optimization or Pay Per Click?

Many companies simply rely on pay per click to advertise their site on the Internet. While pay per click can be an effective way to market your site, it might not be the best way. Studies show that most people click on organic listings as compared to pay per click. In studies that looked at where people tend to look when visiting a web page (using a heat map to track the path of the human eye), the top 5 listings were the first place the members of the study looked. Pay per click advertising can be very effective but also very expensive. Some companies pay over $100 per click to be listed on the first page of Google on their pay per click section. The organic search engine rankings (non-paid listings on Google) are the most sought position on the web today. Many companies that depend on the Internet for their business spend their marketing budget on both search engine optimization and pay per click listings. As a search engine optimization company, we feel earning a high search engine ranking in Google is the best thing for your online business presence. Many factors go into this equation and the best solution depends on the specific needs of your business. Feel free to contact High Rank Websites today for a free consultation for your business. We can help take your business to a higher level!